Swot analysis of mmtc

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Tata GoldPlus was a unique bottom-of-the-pyramid intervention from the Indian business tycoon, Tata. They were even more doubtful to rely on any other retailers than their family jewellers. First, the designer jewelleries call for higher making charges.

Third, the diverse Indian market with the Northern states preferring the diamond-studded jewelleries, and the Southern states liking heavy solid gold jewelleries called for massive customization, in turn leading to thin margin.

Fourthly, though the middle class and the BOP customers have a fascination for gold, this huge market potential is largely inclined towards the local goldsmiths.

Moreover, Moreoverthe regional brands were coming up with an extensive range of changing deigns, sales promotion offers and thereby, posed a tough competition for the nationally branded organized gold retails.

Therefore, the apparently alluring BOP market was not bed of roses for Tata GoldPlus which was confronted with multiple challenges in the gold market.

The Context Tata, the Indian business major, formed ininitially focused on seven major business sectors, viz, communications and information technology, engineering, materials, services, energy, consumer products, and chemicals. Titan industries gradually emerged as the largest selling and best-known manufacturer manufacture r of personal accessories ranging from watches to prescription spectacles.

As a part of diversification, inTitan entered the jewellery business with its well-known brand Tanishq. The company soon realized that Tanishq was perceived as a premium urban brand amongst the Indian customers.

However, the following characteristics of the middle income and the BOP market in India posed serious challenges for the Tatas, to call their GoldPlus initiative a path-breaking success. Therefore, Thereforethe demand for jewelleries was seasonal pivoting around the Diwali and wedding seasons.

To overcome these challenges, the company opted for various strategies. The pros and cons of these strategies, are discussed in the next section. Marketing Strategies at BOP: A Critique In the subsequent section, we discuss a few key propositions that Titan should consider for fine-tuning its market strategy for rural and BOP segments: The questions that customers in Tier 2, Tier 3, and Tier 4 towns and villages would ask themselves is: What does GoldPlus stand for?

Since purity is important for customers, it is no longer longe r a viable differentiable positioning strategy as Titan found to its dismay.

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Therefore, rural customers need much more beyond trust in the retailer as well as the product. So, one of the import important ant posit positioning ioning elements for Titan would be whom to target.

Should they target the daughter who will inherit the gold during her wedding, or the mother who buys for her daughter? Alternatively, should it be the father who pays and looks forward to gift it to his daughter on her wedding. The purchase of gold in India is also intricately linked to the social custom of dowry, where gold is an integral component of dowry; when a daughter gets married, dowry accompanies her to her new home.Aug 24,  · regardbouddhiste.com Publish a New Market Research Report On – “5G for FWA (Fixed Wireless Access) Market – Global SWOT Analysis,Emerging Market Strategies & Industry Overview”.

Commonly referred to as FWA, Fixed Wireless Access has emerged as one of the most predominant use cases for early 5G network rollouts. Multiple mobile operators and service providers .

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Conducting a SWOT analysis A SWOT analysis is a tool for documenting internal strengths (S) and weaknesses (W) in your business, as well as external opportunities (O) and threats (T).

You can use this information in your business planning to help achieve your goals. SWOT analysis is a decision supporting tool designed for incorporating internal (strengths and weaknesses) and external (opportunities and threats) factors into organizational or technological.

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A F Rajokari. Anand Niketan. Ansari Nagar. Aps Colony. Having the right SWOT analysis questions will ease the workload of the analysis. The tougher and honest questions you can ask, the more reliable SWOT analysis you will do.

Also, make sure you are clear on what mission you are working on. Having a clear idea will make it easier for you to ask those SWOT analysis questions.