By Leonie Roderick 8 Mar Marketing Week is taking this opportunity to look at two different advertising mediums and explore how the portrayal of women has evolved over the years.
The Muslim conquest in the Indian subcontinent brought changes to Indian society. The position of Indian women in society deteriorated during this period.
The Rajputs of Rajasthan, started the practice of Jauhar after a century of Islamic invasions in the 10th century. After the attack by Mohammed-Bin-Qasim in 10th century, and the killing of Raja Dahir, his wife and daughters were sent off as sex slaves to Damascus.
This type of slavery prevalent in 10th century may have resulted in the evolution of Jauhar in Western India, which were the first parts of India exposed to invasions from the Persian and Turkish empires. Polygamy was practised among Hindu Kshatriya rulers.
Nair warrior communities in Kerala practiced polyandry for centuries, during the medieval period up to the British 18th century. The status of women of Islamic faith followed Islamic precepts, and rules of Sharia.
Women were restricted to Zenana areas of the house,[ citation needed ] had to wear the Burqa or niqab, and were not allowed to venture outside alone without a male guardian. Their rights were dictated by the Sharia law, which prevented women from getting a share of the inherited wealth.
The Apastamba Sutra shows the elevated position of women that existed during the 4th century B. A man is not allowed to abandon his wife A 1. He permits daughters to inherit A 2. There can be no division of property between a husband and a wife, because they are linked inextricably together and have joint custody of the property A 2.
Thus, a wife may make gifts and use the family wealth on her own when her husband is away A 2. This book shows that role of women during marriage had been specified clearly, and the patriarchal view of society had emerged clearly, as they detail the service of women to men in marriage.
However, there were cases of women often becoming prominent in the fields of politics, literature, education and religion also during this period. Chand Bibi defended Ahmednagar against the powerful Mughal forces of Akbar in the s.
The Mughal princesses Jahanara and Zebunnissa were well-known poets, and also influenced the ruling powers. Tarabai was another female Maratha ruler. In South India, many women administered villages, towns, and divisions, and ushered in new social and religious institutions.
Akka Mahadevi was a prominent figure of the Veerashaiva Bhakti movement of the 12th century Karnataka.
Her Vachanas in Kannadaa form of didactic poetry, are considered her most notable contribution to Kannada Bhakti literature.
To quote Sir Lepel Griffin K. S, from his books on Sikh history, the Sikh women "have on occasions shown themselves the equals of men in wisdom and administrative ability. A passing reference of the role of some of them towards the end of the eighteenth century and in the first half of the nineteenth century may not be out of place here.1 Commentaries Global Media Journal – Indian Edition/ISSN Sponsored by the University of Calcutta/ regardbouddhiste.com Summer Issue / June Vol.
3/No.1 PORTRAYAL OF WOMEN IN INDIAN MEDIA. Haresh: Movies, or for that matter media in general, are often said to be the reflection of the society. Or. Gender Stereotyped Portrayal of Women in the Media: Perception and Impact on Adolescent stereotyped portrayal of women in the media and its relationship with real life experiences.
A sample of the status of Indian women different forms of communication for the mass. ‘The Objectification and Dismemberment of Women in the Media-A study on women portrayal in media’ Author: Jyoti jain, Lecturer, Amity Business School, Amity University Rajasthan, Jaipur (Raj.) Abstract "Women’s bodies continue to be dismembered in advertising.
In other words, in a world where the population is basically split between men and women, nearly three-quarters of all people mentioned in the media in was a man. holidays.”13 Same is true for Indian women. Earlier images of Indian women were erected on the nationalist Earlier images of Indian women were erected on the nationalist discourse which portrayed women „ educated, politically aware and yet innocent of western cultural mores ‟.