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Time Warner Cable Marketing Plan: Time Warner Cable 2 February Running head: Uchenna Nwabueze August 30, Abstract The marketing plan for Time 30-60-90 day business plan time warner cable Cable reviews the market conditions, including emerging technologies and competitors and provides a marketing plan with focus on maintaining current customers and adding new commercial customers by focusing on cloud offerings, teleconferencing and telemedicine.
Pay-for-TV provider customer service levels have never been satisfactory and recent price increases have left consumers looking for alternative options Goldman, Time Warner will introduce ala-carte cable pricing, allowing the consumer to choose specific stations based on their personal preferences.
Time Warner will replace the reduced profits of ala-carte cable pricing by backhauling, for commercial applications including, teleconferencing, telemedicine and cloud computing. Time Warner Cable will also focus on improving customer service levels by narrowing service windows and offering a bonus plan for technicians, based on first time repair yield and customer feedback.
Time Warner has invested heavily to create robust, technologically sound high definition transmission networks strategically focused on five geographic regions within the United States. Time Warner Cable offers consumer pay-for-TV options including; Home Box Office, cable telephone service and internet broadband service.
TWC serves more than fourteen million customers with video, high-speed internet and home phone services. Time Warner Cable also offers phone, internet, ethernet and cable television to businesses of varying sizes.
Market Overview The cable television market is one sector of the pay-for-TV market. Pay-for-TV is found in ninety percent of homes, in the United States, costing an average of seventy-one dollars monthly Goldman, The cable television market is experiencing fierce competition from satellite carriers, fiber optic providers and emerging technologies.
Cable has enjoyed more longevity than fiber optic or satellite, but customers remember the days when outages were a common occurrence. Cable service levels are extremely low with an overall customer satisfaction of fifty-nine on a scale of one hundred, lower than even the airline industry Yao,p.
Cable service stories are riddled with complaints of technicians unable to complete repairs, extremely wide service appointment windows, technicians who never show and technicians with bad attitudes.
Consumers indicate the rising cost of pay-for-TV options, the emerging on-demand internet video options, and the current overall economic situation as the reason for the expected shift from pay-for-TV services.
The Competition The pay-for-TV market has four major players which include: The overall cable industry has lost five million customers between and to fiber optic and satellite solutions Yao,p.
The emerging technology of internet protocol technology IPTV is the most recent competitor, targeting the pay-for-TV customer base. Phone companies or telcos have entered the competition using fiber optics and IPTV to allow video streaming. Telephone companies, now called telcos, are spending billions on fiber optic installations to support IPTV technology.
The technology will offer remote areas, currently untouched by cablevision, but penetrated by satellite, a pay-for-TV option. While the cable industry certainly has a customer service challenge, satellite providers do not fare well in satisfying customers either.
Customer complaints generally focused on extremely high cancellation fees, promotional rates that skyrocket, after an introductory period, and quality or service levels of third party satellite vendors. Satellite dishes are also banned by some housing associations for aesthetic reasons.
Description of Product or Service Time Warner offers exceptional broadband, internet and phone service with extremely limited service interruptions thanks to recent investments in technology and fiber optic networks.
Access to popular networks like Disney has created tension between Time Warner Cable and the consumer during contract negotiations. The popular networks are beginning to negotiate charges if Time Warner Cable wants to continue showing their product.
The consumer loses, because rates increase to cover this increased operating expense. Time Warner Cable Media Sales offers national, regional and local companies affordable advertising solutions targeted to specific regions.
The advertising dollars may be used to offset the usage fees from networks like Disney. Time Warner strengths include: The start-over viewing option allows viewers who missed part of a show to press select and start the show over!
In regions with a large Spanish speaking population, option packages consisting of Spanish speaking movies or television programs to appeal to a larger demographic audience. Time Warner has made it easy to digitally record multiple shows simultaneously, for viewing whenever the consumer wants.
The Time Warner consumer also has the option to remotely program the recording option if plans change and they are going to miss a favorite show!
The convenience of digitally recording, without concern about a tape or disc running out before the show is over, makes the recording process more enjoyable. The budget will be distributed in the following percentages: Time Warner Cable has regionalized their service locations to five regions, within the United States, including the West coast region, the East coast region, the Midwest region, the Texas region and the New York region.
Segmenting the business into regions allows Time Warner Cable to offer region specific advertising and options, based on the demands of the specific region. Pricing Strategy Time Warner will offer consumers personalized service bundles. The consumer will be allowed to pick and choose networks based on their personal taste.
Time Warner will provide historical data to aid the consumer in choosing networks.Time Warner Cable Page 1 Date: 11/03/ The Global Penny Phone Plan offers 1¢ calling rates to 50 countries, listed below with calling codes. The following destinations are included in the Global Penny Phone Plan for both landline and mobile calls.
17 Time Warner Cable Account Executive interview questions and 16 interview reviews. Free interview details posted anonymously by Time Warner Cable interview candidates. 25 Best Cities for Jobs NEW! Jobs; Company Reviews You will also be asked to put together a day business plan. Jeff Bewkes, in his first call as Time Warner chief executive, presented his restructuring plan.
Time Warner stock gained as much as 3 percent during the day, ending up about 2 percent. * Limited time offer; subject to change; valid to qualified residential customers who have not subscribed to any services within the previous 30 days and who have no outstanding obligation to Charter.
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1. Price for TV Select, Internet and home phone is . Time Warner Cable Account Executive Interview Questions. 16 Interview Reviews. Experience 14 Ratings. Experience. Positive. 57 % Neutral. 29 % I interviewed at Time Warner Cable (Dallas, TX) in September You will also be asked to put together a day business regardbouddhiste.com: Anonymous Employee.
Time Warner Cable is the second largest cable television provider in the United States. It has provided services since the early s, and today offers high speed Internet and data services in.